Scheduling and route planning that keeps your book full
A full book only pays if you keep it on cycle. The farriers who stay busy aren't just good under a horse — they're organized about who's due, where they are, and how the day routes together.
Meet Shoein' — the farrier's app →Work the cycle, not the calendar
The most reliable book runs on cycles, not one-off appointments. When you finish a horse, you already know it's due again in six to eight weeks — the trick is capturing that and surfacing it before the client has to call you.
Missed cycles are how farriers quietly lose clients: the reset slips a few weeks, the horse throws a shoe, and someone else gets the call. Tracking last-service dates turns that from memory into a system.
Plan the drive, not just the day
- Group by area. Cluster clients who are due in the same region so you're not crossing the county twice in a day.
- See it on a map. A pin for every client's address makes it obvious how to order the day and where the gaps are.
- One tap to call, text, or navigate. Confirming the next stop shouldn't mean digging through old texts for an address.
Frequently asked
How do farriers keep track of who's due?
The reliable approach is to record each horse's last service date and let a due indicator flag the next cycle, rather than relying on memory or scrolling through a text thread. Shoein' was built around exactly this — a due badge for every horse that's coming up or overdue.
How can I make my farrier route more efficient?
Group clients who are due around the same time by geography, and view their addresses on a map so you can order stops logically. Small routing improvements add up to real time and fuel savings over a week.
What's the best way to organize a farrier client list?
Keep every client's contact info, address, horses, and last-service date in one place you can reach from the truck. Shoein' keeps your whole book — clients, horses, and cycle tracking — in your pocket.
Keep your whole book in your pocket
Shoein' keeps every client and horse in one place — addresses on a map, one-tap call and directions, and a due badge so you never miss a cycle.
See Shoein' →Built for farriers · Coming soon to iOS & Android
More farrier guides
This page is general information for farriers and horse owners, not veterinary advice. Every horse is different — for a specific animal, rely on your own farrier and veterinarian.